Collegiate Merchandising Association.
As the Publicist for the Collegiate Merchandising Association(CMA) the President of CMA gave me the responsibility to rebrand the club to give it a voice making it easier for the officers to create blog posts, events, and presentations for our "CMA girl."
In the presentation I made to our CMA officers I described the "CMA girl" as follows:
Our CMA girl stands out and speaks up! She is a 20 something career driven college student who is fashion forward, with big dreams, a love for sweets, and a Starbucks latte in hand. However, she’ll never leave the house without her essential gold minimal jewelry whether it is a watch, initialed necklace, or layered bracelets. She is aspirational, and while she isn’t busy interning or in class she plans out her days after graduation when she is living in a big city.
CMA and Clutch Magazine are sister organizations at FSU, so I wanted there to be a tie between the two and I chose to keep the colors similar to Clutch Magazine's black, white, and gold.
Clutch Magazine Website.
In Spring 2015 when the Editor in Chief and I took over we knew we wanted to rebrand Clutch Magazine. We worked with the Art directors to create a new logo and an original website. We wanted the magazine to have a united voice and brand while reaching our target audience. Our inspiration was a modern text, along with a minimal design, and the use of gold foil.
I have made this to showcase my original style as well as, trend predictions, and Photoshop skills.