MIRJAM LEPP
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Branding Experience

Collegiate Merchandising Association.

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As the Publicist for the Collegiate Merchandising Association(CMA) the President of CMA gave me the responsibility to rebrand the club to give it a voice making it easier for the officers to create blog posts, events, and presentations for our "CMA girl."
In the presentation I made to our CMA officers I described the "CMA girl" as follows:

Our CMA girl stands out and speaks up! She is a 20 something career driven college student who is fashion forward, with big dreams, a love for sweets, and a Starbucks latte in hand. However, she’ll never leave the house without her essential gold minimal jewelry whether it is a watch, initialed necklace, or layered bracelets. She is aspirational, and while she isn’t busy interning or in class she plans out her days after graduation when she is living in a big city. 


CMA and Clutch Magazine are sister organizations at FSU, so I wanted there to be a tie between the two and I chose to keep the colors similar to Clutch Magazine's black, white, and gold.


Clutch Magazine Website.

In Spring 2015 when the Editor in Chief and I took over we knew we wanted to rebrand Clutch Magazine. We worked  with the Art directors to create a new logo and an original website. We wanted the magazine to have a united voice and brand while reaching our target audience. Our inspiration was a modern text, along with a minimal design, and the use of gold foil. 
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Trend Boards.

I have made this to showcase my original style as well as, trend predictions, and Photoshop skills.
Jimi Hendrix's Ex Girlfriend was a trend board I completed for Spring 2015 to inspire our Retro Themed Clutch Magazine issue.
Modern Day Cruella De Vil was a trend board I completed for the Fall 2014 Clutch Magazine issue.
Asymmetrical Love was a trend board I completed for the Spring 2014 Clutch Magazine issue.
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